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Market Entry.

Problem

The company approached us with the goal of entering the German market safely and quickly.

Solution

Detailed competitor analysis (their prices, discount systems, and all product groups), preparation of test products, testing them, preparation of a test website, and launching test advertising. As a result: a tested market entry strategy for 6 months.

Work Stages:

Market analysis (detailed analysis of competitors' prices and promotions, their websites, product range, and customers)

Participation in product adaptation for the new market

Development of a test website for the new market

Launch of test advertising and analysis of customer behavior

Post-testing analysis

Formation of a market entry strategy based on testing results

Result

A tested strategy for entering the new market.

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