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MARKETING CONSULTATION

Consultation for small business entrepreneurs in
a "question-answer" format from a top marketer with
6 years of practical experience

MARKETING CONSULTATION

Consultation for small business entrepreneurs in
a "question-answer" format from a top marketer with
6 years of practical experience

Problem solution

2-hour consultation with a top marketer with 6+ years of experience and work in 39 business niches, where the entrepreneur will get all the answers to their questions and solutions on "where to move forward"

Work stages

Discussion of the current business situation and problematic areas that need to be addressed

Setting company goals for the next 6 months

Discussion of methods to achieve these goals:

  • Advertising communication

  • Team

  • Promotions

  • Branding

  • Etc.

Detailed audit of the website and social networks - suggestions for text and design adjustments for higher sales

What you will get in the end

Setting marketing goals and a ready action plan to achieve these goals

Our case

Given:

An English tutor who gets clients
from previous clients' reviews (conducts online lessons with students)

Expert’s goal:

Increase the number of clients and receive requests through Instagram. To do this, the client plans to develop a personal brand and launch advertising on Instagram

Before responding to the client's request, during the consultation we discussed the following issues:
 

  1. Who is the potential client?
    What are their methods of perceiving information?
     

  2. Product tailored to the client
     

  3. Pricing. Tariff plans. Payment rules
     

  4. Instagram and TikTok content topics for the client

 

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During the consultation, the client immediately received recommendations on further actions:
 

  • Clarified how to form a content plan based on content topics
     

  • Clarified how to conduct quality video shooting and which apps to use
     

  • Clarified the undervalued importance of new communication channels such as YouTube Shorts
    and TikTok (and, of course, Instagram Reels)
     

  • Clarified the importance of targeted advertising, when to launch it, and the simplest settings to start working
     

  • Discussed the “expert profile packaging”: positioning, value proposition, etc.
     

  • Selected topics for highlights
     

  • Discussed the necessity of printing business cards and the required design
     

  • Discussed a lead magnet: a short free lesson and its plan
     

  • Discussed the possibility of using a chatbot to sign up for a webinar
     

  • Discussed the importance of changing the expert's nickname on Instagram
     

  • Clarified the importance of reviews and their structure
     

  • Discussed the importance of describing the rules for conducting and canceling lessons, payments, etc.
     

  • Discussed the importance of creating a certificate upon completion of training

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